CATALOGUE DESIGNING
(NAVJEEVAN - A TATA STEEL FOUNDATION INITIATIVE)
Catalogue Designing
As part of Violet Designing Lab in Jamshedpur, I designed a product-based catalogue called "Navjeevan," which was initiated by the Tata Steel Foundation.
The primary purpose of the catalogue was to promote tribal art and craft to the target audiences, create awareness for tribal art forms among the general public, and support small-scale industries and tribal entrepreneurs in preserving and passing on their traditional art forms to the next generation. The Tata Steel Foundation took this initiative to help the tribal artists and craftsmen by providing financial support and promoting their skills.
Through my design, I aimed to showcase the richness and diversity of tribal art and craft, while also highlighting the hard work and dedication of the tribal artisans. The Navjeevan catalogue serves as a platform to promote and preserve this ancient and valuable cultural heritage, while also helping to sustain the livelihoods of the tribal communities who practice these art forms.
THANK YOU
